Tool 10

Website requirement generator

Turn a structured questionnaire into a clear, free website brief. This tool documents the logic behind its recommendations and keeps the result local to your browser.

Build the brief

Step 1 of 5Identity, market, and goals

Business basics

Identity, market, and goals

Business or project name

Industry or category

Business stage

Primary website goal

Generated brief

Project overview

This business is a its market business seeking to establish a clear and credible digital presence. The recommended direction is a informational website built for local and regional customers and designed to support conversion, trust, and clear communication for ideal customers and qualified leads.

Recommended type

Informational website with emphasis on clarity, credibility, and action.

Business goals

Make This business easier to discover and trust in local and regional customers.
Support establish a clear and credible digital presence.
Help the business convert ideal customers and qualified leads into enquiries, leads, or bookings.

Target audience

Primary audience: ideal customers and qualified leads.
Service area: local and regional customers.
Business context: its market operating at early-stage stage.

Suggested page structure

1. Home
2. About
3. Services
4. Contact

Functional requirements

Contact form
WhatsApp

Content requirements

Logo
Brand colours

Design direction

Keep a premium minimal visual language with balanced information density.
Use subtle interaction and motion to keep the experience premium without feeling noisy.
Reference inputs: No direct reference sites supplied yet.
Brand personality: Professional, trustworthy, and clear.

Mobile requirements

Design for 320px–430px screens with thumb-friendly controls and a strong one-hand navigation pattern.
Keep primary CTAs visible without competing with long copy, menu items, or layered cards.
Avoid horizontal overflow, clipped labels, and crowded secondary actions.
The mobile experience should remain premium and confident, with clear hierarchy, large tap targets, and minimal friction for key calls to action.

SEO / discoverability needs

Target keywords around its market services and This business.
Structure pages for clear headings, local or regional discoverability, and strong calls to action.
Set up simple analytics before launch for conversion and audience analysis.
Use the chosen website type as the central conversion page structure.

Integrations

Email handling should be defined before launch.
Analytics should be configured after structure is approved.
Domain and hosting plan need confirmation before final launch prep.
No core system dependency identified yet

Technical considerations

Recommended launch approach: A phased launch plan with a clear first milestone.
Maintenance preference: Regular updates following launch.
Priority level: To be confirmed.
Existing website status: No existing website identified yet.

Assets still needed

Final brand copy or proof points if they do not already exist.
Approved logo and visual assets if the current brand kit is incomplete.
Any legal or privacy material before public launch.
Any missing content for: Logo, Brand colours.

Project priorities

Set a clear launch goal around establish a clear and credible digital presence.
Confirm the most important pages and conversion actions.
Agree on the first release scope before expanding features.
Keep the build focussed on discoverability and conversion rather than unnecessary complexity.

Next steps

Confirm the final scope for This business.
Approve the page structure and feature list before design is locked.
Gather the final content and assets still needed for launch.
Review the mobile experience and conversion flow before the build proceeds.

Continue to enquiry

Why this works

A clear brief before a build keeps decisions honest.

Deterministic

This tool works from the answers you provide and is not trying to invent certainty or AI capability.

Actionable

The brief groups the most important pages, functions, and requirements into a usable framework.

Transparent

The recommendation logic is visible in the brief and derived from the questionnaire itself.